World-class perfumery. A deeper echo.
PERFUMERY WITHOUT BORDERS
A century of perfumery thinking, brought into body care.
Founded in 1895, dsm-firmenich is known for fragrance, fragrance ingredients and beauty-care innovation. Together, Flora Alice and dsm-firmenich translate fine-fragrance standards into a more atmospheric everyday body-care ritual.
The fragrance work pictured illustrates dsm-firmenich's perfumery heritage and does not imply a direct Flora Alice relationship with the brands shown.
Flora Alice × dsm-firmenich
Project begins
The efficacy-driven fragrance body-care direction is established and scent co-creation begins.
Perfumery co-creation
Multiple olfactive evaluations with the dsm-firmenich perfumery team shape the first fragrance formulas.
Technology introduced
HALOSCENT® fragrance technology is introduced to support a more layered, lasting scent experience.
Collection launch
The Flora Alice Tipsy Fragrance body-care collection is released.
